Soumik is a technical content writer at Turing. He’s experienced in creating content for multiple industries, including B2B, Healthcare, Tech, and Marketing. Beyond that, he loves Formula 1, football, and absolutely anything tech-related.
As this technology continues to get adopted across multiple industries, there are an increasing number of generative AI applications being implemented and improved. Some of the most prominent practical uses of generative AI include chatbot creation, chatbot improvement, text generation and summarization, gameplay content creation, and video/audio creation.
Generative AI is primed to transform the future of work across multiple industries and job roles. Here are some of the ways generative AI will impact the future of work:
Automating repetitive tasks: Generative AI is already being implemented to automate rule-based and repetitive tasks, allowing companies to allocate personnel to other high-value tasks.
Creative industries collaboration: in creative industries like music, art, and design, generative AI applications can serve as collaborators, offering new inspiration and ideas. Combining human creativity and AI-generated elements, companies can reach newer heights of creativity and transform the creative landscape altogether.
Personalization: Generative AI can enable companies to personalize customer experiences via tailored content, services, and products based on specific data and preferences.
New job roles: Generative AI’s rise can lead to the creation of new job roles like data annotators, AI trainers, and AI ethicists who specialize in maintaining responsible AI usage.
There are many ways that generative AI can contribute to business value in the near future, such as:
Content marketing: Generative AI can help businesses create and deliver engaging content, tailored to audiences, seamlessly.
Product design: Generative AI algorithms are already aiding in generating novel designs and prototypes, enabling businesses to explore new product ideas and iterate on existing ones.
Customer service: As already evident, generative AI can improve customer service through powerful chatbots and virtual assistants capable of human-like conversations for enhanced user engagement.
Data augmentation: In data-driven industries, generative AI applications can help establish synthetic data that resembles real data. This will help companies augment training datasets for ML models and enhance their performance.
Supply chain optimization: Generative AI can also optimize supply chain processes through demand forecasting, inventory needs prediction, and distribution route optimizations.
Generative AI is significantly changing creative work through new tools and technologies. Here are some examples:
Idea generation: Generative AI applications like ChatGPT and Google Bard are helping creative professionals generate new concepts and ideas through specific prompts and parameters. Generative AI can produce various creative outputs, sparking inspiration and allowing creative professionals to expand their capabilities.
Art and design: DALL.E and Midjourney are some of the most common examples of generative AI applications helping users create visual content seamlessly. Generative AI tools can produce unique visual designs, images, patterns, textures, and other elements, which also help accelerate the creative process.
Collaboration: Many generative AI applications also facilitate user-AI collaboration, where users can get suggestions from AI to improve their work, add new elements, and make new changes.
Music composition: Many generative AI tools have emerged that help creative professionals compose harmonies, melodies, and even full tracks. Plus, such AI systems can analyze existing audio or music to build tracks in a similar style or generate brand-new compositions.
As beneficial as generative AI is, it’s still a nascent concept, and companies must follow its best practices when implementing the technology. Some of these best practices include:
Transparency: Companies using AI-generated content in customer-facing products/services must be transparent about involving AI. It’s important to clearly communicate if the content/services are AI-generated and maintain the company’s authenticity.
High-quality training data: Generative AI models learn from existing datasets. Hence, companies must provide diverse, high-quality, and representative training data to get the most accurate and relevant outputs from their generative AI applications.
Understanding limitations: Generative AI models have varying limitations and capabilities. Companies employing such models must understand what the models can do and can’t, manage expectations, and avoid relying on them for tasks they can’t perform.
Human oversight: When using generative AI, companies must maintain human oversight, consistently reviewing and approving generated content before it reaches the end users.
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