Typographic Hierarchy: What is it, and why is it important?

Have you ever attempted to read a document or article which looked like a huge block of text? No headings, no titles, no captions, just text. It's difficult to read, isn't it? I'm betting you've tried to avoid reading content in this format in more than one instance. It can strain your eyes and makes it difficult to grasp and understand the most important information.

So, if you are trying to land the best UX designer jobs or any other web developer jobs, you need to know this. In this blog, let me take you through an in-depth study of Typography.

What is Typography?

If a webpage does not provide clear and organized information, the reader will abandon it. It is just a messy piece of unorganized text without any typographic principles. Here comes typography which is the art of organizing written words so that they can be read quickly.

It is the art of making text come to life. It doesn't only convey a story, but it also creates an emotional atmosphere that serves the purpose of communicating a brand message to the targeted audience.

What is a Typography hierarchy?

Typography hierarchy is a way to make the text more readable. The main purpose of typography hierarchy is to arrange text to highlight the importance of information.

Without a typographic hierarchy, every letter, every word, and sentence in a design would look the same. Can you imagine reading something where everything is the same font, size, and color? Where do you start? How do you know what matters most?

Typographic hierarchy creates the contrast between elements. This helps designers shine at their dream UI developer jobs by the use of typefaces, size, weight, capital/lowercase letters, bold or italics, orientation, and color. Combinations of these design tools are used to create a type that falls into distinct layers.

Key factors to keep in mind when designing Typographic elements

It is important to understand what information you are trying to convey. Designers try to understand the purpose and objectives of the content first before being able to communicate it through design.

Ask yourself which information is most important and which words and letters could make interesting connections. Next, imagine yourself in the shoes of your target audience and consider how they will consume this information. The text should be viewed as a visual element.

Typography elements have symbolic meanings, just like the psychology behind color. A large, bold, all-caps font can be eye-catching and signify caution. So think about how the typeface will look when you choose it.

To create a hierarchy of typography text, you need to choose different elements that make each section stand out from the others. We'll discuss many elements that you can change later. First, let's try to understand the basic typographic hierarchy and its three major levels.

Levels of Typography hierarchy

Three major sections make up a visual hierarchy of text. These are the headline, subheading, and body which make the design more visually appealing and easier to navigate. This allows readers to scan quickly for relevant information. This classic typographic design idea can be used in any type of design.

The heading

The heading should contain the most important information to draw the reader's attention. A compelling header is essential as readers won't be able to move on to the next sections without it. This element should be visually stimulating, with large bold fonts and (usually) bold typefaces.

The subheading

The subheading is a great addition to the heading level, as it divides the design into sections. While it should not be as prominent as the heading, it should be clearer than the text body.

You can give additional information that expands on the heading and engages the audience without being too explicit. It is important to grab their attention so that they read the body.

The body

The body section covers the main text in your design. This is the most used and smallest type in a design. However, it must be large enough that all users can read it. Additionally, the typeface should be clean and consistent in terms of design, spacing, and usage.

Elements of Typography hierarchy

There are more elements through which the hierarchy of typography can be changed. Consider these most commonly used elements:


Play with different fonts. Blogs should be written in bold and decorative fonts to create an impact. However, even a light typeface can work. Remember to choose a font that is easy to read, as body content is usually dense. It is easier to see the visual hierarchy if you use two different fonts for different sections. Make sure that there is a reason why the typefaces are used and that they fit in with your design. Size

It is almost obvious that the larger the type, the more the eye will be attracted to it. The order of importance should be reflected in the type size.


Although capitalizing body text is not recommended for readability, uppercase characters can be used in headings and subheadings to help distinguish different headings.


The weight refers to how light or heavy a typeface is. A heavier font can make text appear larger and more critical. Conversely, a lighter font can make the text seem less important.


Alignment impacts the typography hierarchy visually. A centered heading and the body content flushed right gives the text prominence and importance. Naturally, attention will be drawn to the heading first and then the rest of the text.


While color is often overlooked when creating hierarchy, it's an amazing option. It is possible to create a distinct hierarchy by using both lighter and darker shades of a particular color. The typographic color hierarchy can be further enhanced by having more contrast between typefaces, and their backgrounds.


A design will be easier to understand if you separate the information and place them in the right order. Therefore, it is important to put the most important content at the top of your design. Besides, to organize the content, place all elements that are related together and visually separate others.


The spacing between each word/line indicates clarity. More white space helps to emphasize important elements. This can be used to your advantage. Therefore, avoid the temptation to put all text together.


Contrasting any of these factors: size, weight, or color, will draw attention.

Typography rules in digital projects

For digital projects, there are some additional features. In the digital typographic hierarchy, we should also consider HTML along with all the basic elements discussed earlier.

For projects that will be published online, it is important to properly use the header, body, and other typography text styles.

Title: This defines the title of the document for web crawlers or users.

Body: Typography rules in digital projects This defines the body text on any document.

Headers (h1 to h6): HTML header tags are used to distinguish the headings (h1) and subheadings (h2-h6) from the rest of the content on a web page. The h1 tag is the most important and biggest while the h6 tag is the smallest and least important.

Bold: Defines a heavier text that is more important.

Italic: Tilted text that defines special importance.


Effective content design requires a hierarchy of text, as you can see. This allows you to grab readers' attention and keep them interested quickly. We have shown you that there are many ways to create text hierarchies. We encourage you to try different methods using typography rules to diversify your designs. This will help you to be ahead of other designers and be better at your craft. Clients will be impressed with your knowledge which will take you places in the field.

Frequently Asked Questions

The typographic hierarchy is a method that makes use of typography, the font, size, and layout of various pieces of text - to form an orderly division that will indicate where users should search for particular types of information. It's an organizational method for creating an order within a collection of information. Through the creation of different sizes, shapes, and even blocks of text, designers can direct the eye of the user towards the information people require the most or else categorize that information visually for the viewers.

The primary level of typography is the headlines and decks that draw the attention of the readers to the design. This is the biggest type in the typography.

The secondary level of typography is mostly the subheadings and quotes. It is added to grab the attention of the readers to read the body part. The font is on the bigger side but not big and bold as the primary type.

The most straightforward method of creating a typographic hierarchy is to use different font sizes for the various elements. Larger fonts are typically used for headlines and titles, whereas smaller fonts are employed to create captions, body copy, and metadata.

View more FAQs


What's up with Turing? Get the latest news about us here.


Know more about remote work.
Checkout our blog here.


Have any questions?
We'd love to hear from you.

Hire remote developers

Tell us the skills you need and we'll find the best developer for you in days, not weeks.

Hire Developers