A global leader in consumer packaged goods (CPG), focused on transforming its retail sales operations and improving collaboration with retail customers through advanced digital solutions.

The client’s retail sales processes were fragmented, relying on multiple tools that created inefficiencies and a lack of visibility into execution. Disjointed business planning tools and offline reporting further hindered the ability to manage sales operations effectively and collaborate with key account managers (KAMs) and national account managers (NAMs).

The client, with support from Turing, developed a unified platform for retail sales teams, streamlining operations and enhancing strategic planning:

• Unified platform development: The platform was built using React UI and Java, providing a single source of truth for sales planning and execution tracking. The system improved access to regional and store-level data.
• Performance dashboard: A real-time dashboard was created to support Joint Strategic Planning (JSP) between retailers and KAMs/NAMs, enhancing collaboration and providing easy access to inventory, sales metrics, and customer profiles.
• Advanced integrations: The solution integrated Bynder and other third-party tools, allowing for seamless management of media assets and customer data.

• Improved visibility into sales operations: The unified platform streamlined operations, providing a centralized system for sales planning and execution.
• Enhanced strategic planning: KAMs and NAMs gained access to real-time data, customer profiles, and training videos, improving collaboration and execution.
• Real-time visibility: The platform provided regional and store-level insights into inventory, sales, and other key metrics, supporting better decision-making.
• Scalability: The system’s scalable architecture allowed it to handle an increased number of retail users and sales operations seamlessly.