A leading crypto exchange platform known for providing innovative financial services to both individual and business users, based in San Francisco, with $3.1 billion in revenue.

The client's platform was experiencing instability due to rapid growth, with frequent crashes during traffic spikes and user signups. The platform's inability to handle these spikes resulted in a poor user experience and direct revenue loss. Additionally, the platform's fragmented architecture led to a disjointed user experience, requiring customers to sign in separately for different products and services.

The client, with Turing's support, executed a comprehensive refactoring of their platform to address instability and improve user experience:

• Platform migration and refactoring: The platform was refactored into a GoLang-based microservices architecture to support up to 20 million users and account for traffic spikes. This included migrating from MongoDB to DynamoDB, moving from EC2 instances to ECS, and implementing proprietary caching solutions on top of Redis.
• Unified user experience: The Turing team developed a multi-product foundation that centralized functionality across different products, enabling seamless app switching and user switching. This included the integration of single sign-on and unified session management, providing users with a unified view of their profile across all products and services.
• Optimized user journeys: Backend services like the payment service (handling buy/sell/deposit/withdraw) and portfolio services were refactored to improve performance and prevent parallel system outages. Front-end components were also segmented to enhance user engagement.
• Enhanced analytics and experimentation: Implemented analytics and experimentation tools to track user experience and system performance. Standardized error messages across the platform to improve customer communication and reduce support escalations.

• 0 crashes due to traffic spikes: Platform stability was achieved, preventing crashes during unexpected traffic surges.
• Improved customer ratings: Enhanced user experience and seamless integrations between apps led to better customer ratings in app stores.
• Enhanced scalability: Supported up to 20 million users without performance degradation.