90% Faster Product Displays: Streamlining Pharma E-Commerce

Cloud-first microservices architecture accelerated product display speeds, enhanced scalability and system performance, and enabled automated deployments, ensuring a seamless e-commerce experience.

90%

Faster displays: Enhanced workflows significantly boosted product catalog and order checkout speeds.

55%

Gain in performance: The new architecture delivered a substantial average performance improvement.

5M

Records per country: Migration to country-specific instances streamlined datasets, improving data management.

IndustryHealthcare
Company typeEnterprise
CountryAPAC
Services usedTuring Intelligence
90% Faster Product Displays Transforming a Pharmaceutical Giant’s E-Commerce With Cloud & AI OG

About the client

A leading integrated healthcare solutions company, partnering with pharmaceutical manufacturers, governments, and healthcare providers to enhance medicine distribution, commercialization, and clinical trial support. The company is dedicated to making healthcare more accessible through digital transformation and AI-powered e-commerce innovations.

The problem

The client’s monolithic e-commerce platform struggled with scalability, performance bottlenecks, and inefficient system processes. Key challenges included:

  • Slow system performance: The platform couldn’t handle large datasets, resulting in delays in product displays and order processing.
  • Limited scalability: Legacy infrastructure restricted business expansion, increasing maintenance costs and downtime.
  • User experience issues: Frequent system disruptions and reliance on SAP slowed operations for sales teams and pharmaceutical partners.
  • Manual testing bottlenecks: Lack of automation delayed deployments, prolonging the time-to-market for updates.

These inefficiencies hindered digital transformation efforts and prevented the company from delivering a seamless customer experience.

The solution

Turing developed a cloud-based, microservices-driven solution, modernizing the platform for scalability, performance, and automation.

Microservices re-architecture:

  • Migrated from monolithic to microservices, enabling faster and more scalable application performance.
  • Reduced system downtime by ensuring seamless performance across multiple regions.

Cloud deployment (country-specific instances):

  • Localized architecture for each country optimized performance and reduced system load.
  • Enabled secure, efficient data processing by reducing dependency on centralized infrastructure.

Automated quality assurance & CI/CD pipelines:

  • Implemented automated testing frameworks to detect defects early, reducing manual intervention.
  • Established CI/CD pipelines for faster and more stable releases.

AI-powered integrations for enhanced performance:

  • Yellow.ai: Integrated conversational AI for automated customer support and query handling.
  • Datadog: Deployed real-time monitoring for system health tracking and issue resolution.
  • Mixpanel: Enabled advanced analytics to measure user behavior, feature usage, and engagement.
  • Okta: Enhanced identity and access management, improving security and login efficiency.

The result

  • 90% faster product displays, ensuring instant catalog loading and checkout experience.
  • 55% performance improvement, significantly boosting system speed and responsiveness.
  • 5M records per country, streamlining data processing and reducing storage requirements.
  • Automated deployment framework, allowing seamless country-specific updates.

Want to accelerate your business with AI?

Talk to one of our solutions architects and get a
complimentary GenAI advisory session.

Get Started

Share

Want to accelerate your business with AI?

Talk to one of our solutions architects and start innovating with AI-powered talent.

Get Started