A global leader in the consumer packaged goods (CPG) industry, known for its extensive product range and commitment to innovation in customer engagement and loyalty.

The client’s loyalty management platform had an outdated architecture, resulting in a fragmented user experience, slow response times, and inconsistent performance. The platform also lacked the tools needed for data analysis and segmentation, limiting its ability to offer personalized rewards or enable international expansion. Additionally, the legacy system relied heavily on third-party solutions, leading to higher operational costs and delays.

The client, with Turing’s support, modernized their loyalty platform to enhance user engagement, streamline operations, and support international expansion:

• Frontend development: Built a high-fidelity, natively compiled mobile app using Flutter, with Business Logic Component (BLC) applied to separate business logic from the presentation layer, ensuring a scalable and maintainable codebase.
• Backend development: Created a suite of APIs using Java for real-time updates and integrated them with the Rewards and Order Catalog. The Java APIs were also integrated with Bahia for access to third-party digital assets and rewards.
• Third-party integrations: Incorporated key integrations such as:
  a. Veryfi Lens SDK: Used for scanning receipts and promo codes.
  b. Okta: Integrated for secure authentication and seamless user access.
  c. Goama: Enabled in-app gaming features to increase engagement.
  d. Adventa and Bahia: Provided digital assets and rewards for the app’s catalog.

• 50% increase in customer registrations: Enhanced user experience and streamlined onboarding contributed to a significant increase in new registrations.
• 80% increase in 5-star app ratings: The modernized platform garnered overwhelmingly positive feedback from users, leading to a notable increase in app ratings.
• Rapid international expansion: The scalable platform enabled the client to launch in 3+ new countries within three months, accelerating global market penetration.
• Reduced operational costs: The new self-service rewards model reduced reliance on third-party solutions, leading to cost savings.
• Improved app security: Integrations with Okta and NowSecure ensured robust security, protecting user data and platform integrity.