A leading global financial platform dedicated to expanding economic opportunities for underserved populations. The company leverages AI-driven financial services and blockchain-powered infrastructure to provide instant access to capital and financial tools.

The client’s fintech platform faced significant adoption and engagement challenges, limiting its growth across multiple markets. Key issues included:

• Cumbersome registration process: Users encountered friction in onboarding, leading to high drop-off rates.
• Limited fund transfer options: The platform lacked seamless integrations with major financial institutions.
• Outdated security and integrations: Existing API connections were slow and lacked modern security features like OAuth.
• Feature limitations: The platform did not support digital wallets or mobile payments, reducing user engagement.

These limitations hindered user acquisition, retention, and transaction volume, requiring a strategic overhaul to improve customer experience.

Turing collaborated with the client to modernize the fintech platform, focusing on onboarding efficiency, financial integrations, and AI-driven engagement strategies.

Streamlined onboarding experience:

• Merged registration and Know Your Customer (KYC) workflows to simplify user verification.
• Improved UI/UX navigation, reducing friction in the signup process.

Digital wallet integration & fund transfers:

• Developed a robust digital wallet, enabling seamless fund storage and transfers.
• Integrated secure, real-time payment options with financial institutions.

Performance & scalability improvements:

• Upgraded platform infrastructure to handle high-traffic spikes.
• Implemented caching strategies to reduce load times and optimize transactions.

AI-powered personalization & engagement:

• Integrated AI-driven user recommendations, improving tailored financial services.
• Enabled dynamic content delivery, boosting engagement and retention.

• 6X surge in user adoption: Improved platform experience accelerated user acquisition.
• 50% reduction in onboarding drop-offs: A seamless KYC process enhanced retention.
• 35% increase in transaction volume: Digital wallet adoption and better financial integrations led to more transactions.
• 15-day feature rollout: Agile development allowed for rapid deployment of value-added services across multiple regions.