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Leverage Turing Intelligence capabilities to integrate AI into your operations, enhance automation, and optimize cloud migration for scalable impact.
Advance foundation model research and improve LLM reasoning, coding, and multimodal capabilities with Turing AGI Advancement.
Access a global network of elite AI professionals through Turing Jobs—vetted experts ready to accelerate your AI initiatives.
6X Surge in User Adoption: Enhancing Customer Experience
A fintech client enhanced customer experience by streamlining onboarding workflows, integrating digital wallets, and implementing AI-driven personalization.
35%
Increase in transactions: Integrating financial institutions and mobile pay boosted average transactions per user.
50%
Fewer drop-offs: Streamlined onboarding halved registration drop-offs.
15-day
Feature rollout: Value-added features were rapidly deployed from the Philippines to Mexico.
About the client
A leading global financial platform dedicated to expanding economic opportunities for underserved populations. The company leverages AI-driven financial services and blockchain-powered infrastructure to provide instant access to capital and financial tools.
The problem
The client’s fintech platform faced significant adoption and engagement challenges, limiting its growth across multiple markets. Key issues included:
- Cumbersome registration process: Users encountered friction in onboarding, leading to high drop-off rates.
- Limited fund transfer options: The platform lacked seamless integrations with major financial institutions.
- Outdated security and integrations: Existing API connections were slow and lacked modern security features like OAuth.
- Feature limitations: The platform did not support digital wallets or mobile payments, reducing user engagement.
These limitations hindered user acquisition, retention, and transaction volume, requiring a strategic overhaul to improve customer experience.
The solution
Turing collaborated with the client to modernize the fintech platform, focusing on onboarding efficiency, financial integrations, and AI-driven engagement strategies.
Streamlined onboarding experience:
- Merged registration and Know Your Customer (KYC) workflows to simplify user verification.
- Improved UI/UX navigation, reducing friction in the signup process.
Digital wallet integration & fund transfers:
- Developed a robust digital wallet, enabling seamless fund storage and transfers.
- Integrated secure, real-time payment options with financial institutions.
Performance & scalability improvements:
- Upgraded platform infrastructure to handle high-traffic spikes.
- Implemented caching strategies to reduce load times and optimize transactions.
AI-powered personalization & engagement:
- Integrated AI-driven user recommendations, improving tailored financial services.
- Enabled dynamic content delivery, boosting engagement and retention.
The result
- 6X surge in user adoption: Improved platform experience accelerated user acquisition.
- 50% reduction in onboarding drop-offs: A seamless KYC process enhanced retention.
- 35% increase in transaction volume: Digital wallet adoption and better financial integrations led to more transactions.
- 15-day feature rollout: Agile development allowed for rapid deployment of value-added services across multiple regions.
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