How does an existing trading platform take their web application to the next level?
They use Turing Application Engineering Services to build their mobile apps, and refresh their web experience, for topline and bottomline business growth.
This client had an existing web application, but was looking to expand to mobile to increase registrations and engagement. Within that scope, they wanted a user registration experience that was streamlined and seamless across devices.
The client had very specific requirements:
Turing Application Engineering Services built a comprehensive iOS/Android/web application with easy user navigation of financial data, market watch and portfolios, plus a streamlined search capability for stocks, indices, and more. We also built application functions supporting a world-class eKYC (electronic Know Your Customer) capability for trading accounts, push notifications for up-to-the-minute market news, and 24/7 customer support via live chat.
The application provided users with the latest marketing data, account management and funds transfer capabilities, real-time portfolio tracking and live stock quotes, 24/7 stock trading, virtual trading with leaderboards, and personalized watch lists.
With Turing Application Engineering Services, the client saw a 39% increase in new user signups and a 32% increase in daily transactions. As a result, average user engagement grew by 37%.
Talk to an expert about how our application engineering services can transform your business.