Boost automotive sales with a seamless preorder application

In the automotive industry, providing a seamless preorder experience can be a gamechanger for customer satisfaction and business success. This use case explores how an intuitive preorder application can streamline the vehicle preordering process, ensuring a smooth, self-service experience for customers.

Turing Case Study: Preorder Application


The preorder application integrates an intuitively designed UI with one-click navigation which enables customers to easily preorder vehicles. This application supports the launch of new vehicles to ensure accessibility and usability for all customers, ultimately leading to a high volume of successful preorders without requiring customer service support.

The challenge


Developing a preorder application that needs to be designed, built, tested, and deployed with detailed, process-oriented execution and risk management measures is a challenging task. Ensuring the application's accessibility and usability for all customers is crucial for the project's success.

The solution


Turing will develop an intuitive preorder application featuring a user-friendly interface and one-click navigation. This solution will allow customers to effortlessly preorder vehicles, ensuring a seamless and accessible experience for all users.

Key features and benefits include:

  • Intuitive user interface: A user-friendly design with one-click navigation simplifies the preordering process.
  • Seamless user experience: The application ensures that customers can complete preorders without requiring customer service support.
  • Accessibility: Designed to be accessible and usable by all customers, ensuring no customer is left behind.
  • Risk management: Implementing risk management and mitigation measures to ensure a smooth launch.
Usecase process


Under the guidance of our Head of Delivery, our multidisciplinary team will develop the preorder application by leveraging advanced technologies and user-centric design principles. Our approach ensures a seamless and intuitive experience for all users.

Our approach includes:

  • Requirement gathering and planning: Understanding requirements and developing a detailed execution plan.
  • Design and development: Creating an intuitive UI with one-click navigation and building the application using robust development frameworks.
  • Testing and QA: Rigorous testing to ensure zero defects and optimal performance.
  • Deployment and optimization: Seamlessly integrating the application into the ecosystem, with ongoing optimizations based on user feedback.
Usecase components

Key components

The major components that form the core of the preorder application include:

  • User interface: An intuitively designed UI that simplifies the preorder process.
  • Navigation system: One-click navigation that enhances the user experience.
  • Security framework: Ensures the protection of user data and transactions.
  • Integration capabilities: Seamlessly integrates with existing systems and infrastructure.
Usecase technologies

Technologies used

The core technologies used for the development of the solution are as follows:

  • Programming languages: Python, Swift, Kotlin
  • Frameworks and tools: React Native, Node.js, Docker
  • Cloud platforms: AWS, Google Cloud
  • Security technologies: SSL/TLS encryption, OAuth 2.0
Usecase conclusion


The seamless preorder application represents a significant advancement in how car manufacturers can enhance the preordering experience for customers. By offering an intuitive user interface, seamless navigation, and robust security, this application empowers customers to complete preorders independently.

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