A top car manufacturer makes preordering painless with new app
How does a popular car manufacturer bring calm to the chaos of car preordering?
They use Turing Application Engineering Services to build an intuitive preorder application that makes self-service successful.
Background
This client was preparing to launch several new, highly anticipated vehicles and seeking a preorder application for frictionless customer service.
The challenge
The client had clear product requirements and a tight schedule to design, build, test, and deploy the application. They wanted a detailed, process-oriented execution with risk management and mitigation measures, with a “no customer left behind” approach to application accessibility and usability.
The solution
Turing Application Engineering Services built an application with an intuitively designed UI with one-click navigation so customers could easily preorder vehicles.
The result
The product launched with zero defects and thousands of preorders were successfully completed by users without any customer service support needed. This completely self-service application led to millions of dollars in value for the client.
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