An AI pricing algorithm for high-tech B2B and B2C products
How does a top tech company get AI to give them an edge in the hypercompetitive market of consumer hardware sales?
They use Turing AI Services to bring clarity to their consumer strategy by ingesting data on historical pricing, market demand, and competitor information for a pricing recommendation solution that increased sales.
Background
Our client had an in-house team developing AI tools to support their strategic decision making. They knew they could make faster decisions on product pricing to beat their competitors and increase their market share. They wanted expert advice on creating a platform that looks at competitor pricing and other business signals to help determine their own product pricing strategy—even recommending products for certain B2B and B2C customers to maximize profits.
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