Welcome to a day in the life of Vadin*, an SDR (Sales Development Representative) at Turing!
Vadin’s job is to connect with new clients to help them discover the benefits of collaborating with Turing.
Turing’s fully remote flexibility and comprehensive data analytics make the job as simple as can be.
Vadin is based in India but works in the U.S. market, so his work hours overlap with his neighbors’ bedtime. But that doesn’t mean he misses out on life. In fact, he is currently enrolled in a master’s business program, watches football, and spends ample time with family and friends.
Listening to Vadin talk about his schedule gives a perfect glimpse into a typical SDR day. Even with his working hours aligned with the United States, Vadin takes full advantage of his daytime hours! It’s hard to not be envious when going through his schedule.
Let’s see how Vadin describes his day:
10:30 AM IST (10 PM PST) – Alarm buzzes. Ah, time to wake up and smell the chai. I can’t start my day without a cup of chai and some breakfast. My family is awake, and I spend the late morning chatting with them.
11:30 AM IST (11 PM PST) – Start studying for my master’s program. Continuing education is very important to me, and I’m grateful my schedule allows for 2–3 hours of daytime to focus on my studies.
2:30 PM IST (2 AM PST) – Time for lunch. I’m a firm believer in the power of lunchtime. I take a break to eat some delicious food and catch up with whoever’s around. Sometimes I’ll go out to lunch with friends to share stories about our weekends and have a good laugh to energize my midday—perfect timing to beat the restaurant lunch rush! I also like to go for a walk outside to clear my mind and prepare for the second half of my day.
4:00 PM IST (3:30 AM PST) – Reconnect with family, watch football, run errands, or whatever else needs to be done that day.
8:00 PM IST (7:30 AM PST) – Around this time I start preparing for my work. I sign on to check in with my manager, read any emails, prioritize action items, and do some client prospecting. I’m currently on an account-based campaign, so research is a big part of my role. Others are on different campaigns where client leads are given by the operations team. That role involves a lot more cold-calling, so our schedules can vary a bit.
8:30 PM IST (8:00 AM PST) – Once I’m caught up, I join the daily sync-up meeting where we discuss the strategy on how to reach a prospect, share any blockers with managers, and brainstorm solutions. Our stand-up meeting is one of the best parts of working at Turing, as I can even listen to my call recordings with managers to learn from my mistakes and improve for the next call. My direct manager Arun is very good about giving polite feedback in the meeting, while more personal or stringent feedback is reserved for one-on-ones.
9:30 PM IST (9 AM PST) – Dinner time! Here I break for 15–20 minutes to have dinner with my family and re-fuel for the work ahead. I wish them all sweet dreams, and then it’s back to work!
10 PM IST (9:30 AM PST) – After dinner, it’s time to put on my detective hat and start researching potential clients. I comb through LinkedIn and other platforms to find more companies that might be interested in our services and ensure the ones I was assigned had decision-making power. Then I dive into making connections. I spend about 2 hours researching prospects and reaching out in creative ways to make first impressions.
12 AM IST (11:30 AM PST) – Break time. As an SDR, collaboration is crucial, and I like to keep a good relationship with my team members. I discuss progress with the team and learn about their experience with their prospects—we even practice our pitches on each other. I also like to stretch at this time and maybe grab a snack. It’s important to stay active and vibrant through the night!
12:30 AM IST (12 PM PST) – It’s noon on the U.S. Pacific Coast—the best time for cold-calling. I’ve found that people are much friendlier and more likely to answer after morning meetings and lunchtime. I spend about 3 hours calling and try to make 40–60 calls a day. For other campaigns, calling time might be higher and targets increased to 100–120 calls a day.
I use various sales and marketing techniques to grab the attention of prospects and start the conversation. My main goal is to identify a prospect’s needs and pain points and see if Turing’s services can solve their problems.
I also like to throw in some jokes and puns in my messages to make them stand out.
3:30 AM IST (3 PM PST) – As the day nears the end, I spend time updating the CRM and other sales tools. I review my progress for the day, prepare reports, and identify goals for the next day.
4 AM IST (3:30 PM PST) – Once the day is over, it’s time to sign off and unwind. I get myself ready for bed and spend some quiet time reading or meditating to slow down my brain from an active day at work. As long as I’m asleep before the sun comes up around 6 AM, I’m good for a full 6–8 hours of regenerative rest.
All in all, a day in the life of an SDR at Turing is never dull. It takes persistence, patience, and efficiency to identify and qualify potential leads for the company, but Vadin loves the challenge of converting new clients and making connections, even if he doesn’t work a typical 9-5. And the fact that he can ask for different campaigns and rearrange his schedule the way it works best for him allows him to discover the most productive practices.
Vadin says he has complete autonomy in his work, be it making changes in the templates or requesting a new CRM tool with better features. He feels his voice is always heard and appropriate measures are taken to remove any blockers. He enjoys his work and feels like a valuable part of the sales process. With dedication, hard work, and the right attitude, Vadin and other SDRs are making significant contributions to Turing’s success.
So here’s to you, Vadin—keep on slaying those sales!
*Names have been changed to maintain privacy.
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