Do Capuchin Monkeys Understand Motivation Better than We Do_ Ex-DataCamp Engineering Manager Answers

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Do Capuchin Monkeys Understand Motivation Better than We Do? Ex-DataCamp Engineering Manager Answers.

By August 10, 2021 3 min read

What’s the secret to boosting motivation within engineering teams? Equity Theory says Jared Silver, a former growth engineering manager at DataCamp, and engineer for ed-tech companies & 

In this article, we’ll use a famous experiment with capuchin monkeys to understand how Equity Theory drives motivation (or demotivation) in engineering teams and explore proven methods to cultivate enthusiasm in groups. 

Capuchin monkeys understand equity theory; engineering managers should too

Silver recalls an instance where he helped his team raise a million dollars in charity, quadrupling their fundraising goal for the year in the first quarter. In return, his boss offered to buy him a board game, which left him discouraged and deflated.

The Equity Theory of Motivation proposes that fairness produces motivation; managers can achieve high workplace motivation when employees consider reward commensurate with effort. For instance, when offered a board game for his accomplishments, Silver asked himself: “Is a board game sufficient reward for helping raise a million dollars?” 

Equity Theory further poses that an employee views a situation as inequitable when their peers receive superior rewards for the same degree of effort. Silver offers an example of Equity Theory in action: Frans de Waal and Dr. Sarah Brosnan’s famous experiment on how capuchin monkeys perceive fairness. 

In the study, researchers offered two capuchin monkeys cucumbers as compensation for completing the same task. While receiving the same reward, both monkeys were content to finish the job. However, when the second monkey received a superior reward, a grape, the first monkey stopped working. Having recognized inequity in reward distribution, the monkey modified his behavior to suit the prize. 

Two Monkeys Are Paid Unequally: Excerpt from Frans de Waal’s TED Talk

The same holds for engineering teams. Engineers will scrutinize your decisions to allocate resources through the lens of equity theory. If they perceive an unfair distribution of “rewards,” they might follow the example of the first monkey and either work less, pay less attention, or worse, quit.

Identify your team’s grapes and cucumbers

Silver reasons that different forms of reward—be it recognition, compensation, or opportunity—hold varying degrees of importance to various engineers. Moreover, social psychologist Roy Baumeister found that individuals experienced greater satisfaction when performing activities consistent with their values or themes. 

To that end, Silver describes the engineering manager’s primary task as understanding what each team member values and accordingly allocating minimum cucumbers and maximum grapes, i.e., more meaningful rewards and less trivial ones. Silver further outlines two of his favorite ways to understand his team’s needs: 

  1. Career narrative templates can spur growth and create lasting change

Silver considers career narratives to be a crucial tool in helping teammates grow professionally. Dr. Richard Boyatzis’ Theory of Intentional Change helped Silver incorporate a roadmap for positive, lasting change within his career narrative template. The three steps of intentional change include:

  • Identify who you want to become.
  • Find the gaps in your skill-set.
  • Develop a plan to bridge such gaps.

Keeping this insight in mind, Silver created a career narrative template to understand his teammates’ current career stages, their long-term goals and objectives, and the career path to get there.

  1.   Brag documents can help identify each teammate’s core motivations and interests

Silver uses brag documents, i.e., a record of each engineer’s achievements, to understand how they view and value their work. He begins every 1:1 session by asking teammates to share the accomplishments from the past week that bring them the most pride.

At one instance, when his team completed a giant refractor to payment logic, each teammate put forth different reasons for feeling accomplished. While some were excited about making improvements to technical architecture, others took pride in the business impact their technological innovations would bring in. Such insights helped Silver assign projects based on each engineer’s core motivations and interests.

In sum 

The capuchin monkey experiment demonstrates the importance of equity theory, i.e., the idea that workers like maintaining a balance between their efforts/rewards and the efforts/rewards of their peers. When team members perceive inequity in reward distribution, they change their behavior to restore balance. Since each engineer assigns their unique value to different forms of reward, managers should attempt to understand which rewards motivate which team members by using tools like career narrative templates and brag documents. These tools help you better distribute resources based on each member’s motivations. 

Are you looking to build a team of highly motivated and driven remote software engineers? Turing can help. Turing is an automated platform that lets companies “push a button” to hire senior, pre-vetted remote software developers. Your company can hire from a talent pool of top 1% of 700K+ developers with strong technical and communication skills who work in their time zone.

For more information, visit Turing’s Hire page.

Source: LeadDev

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Do Capuchin Monkeys Understand Motivation Better than We Do?
Article Name
Do Capuchin Monkeys Understand Motivation Better than We Do?
Former DataCamp Engineering Manager explains why effort-reward balance is essential in the workplace using the capuchin monkey experiment and equity theory.


  • Anoushka Rego

    Anoushka is a writer, editor, and former ESL Instructor who has worked with Fortune 200 companies in India, Japanese MNCs, and award-winning production houses.


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